Today was all about Google’s announcement of the Nexus One. But it was not really a surprise after all these rumors.

No, the interesting thing — as Ars Technica pointed out — is how Google is selling it on its online shop. You’re first choice is to buy the device (unlocked) and then to choose a (compatible) wireless network provider.

Not the other way around.

The iPhone started it all. Carriers are becoming less and less relevant; they sell bandwith, nothing more.