Craig Hockenberry about the pricing model of iPhone apps and the benefits of having a lite and free version.

The App Store has only been live for a little over six months. Last month’s 25 year anniversary of the Mac should also remind us that this new market for our products is still in its infancy. Yes, it’s a wild ride at the moment, but if you think about your costs, customers and revenue streams, I think you’ll enjoy a very long journey.

I think that pricing is generally too low on the App Store and that developers gives too much for free. Making an app is a lot of work, so I don’t see why it should cost as much as a ringtone.