Inexplicably, Microsoft thought Kin was a good idea. It wasn’t. In fact, it wasn’t even close, which is why it died faster than any product I can remember. For a company in this industry not to recognize the utter wrongness of Kin is even more unforgivable than creating it.
I started the conversation by asking: “How many of your parents use a smartphone?” Not a single student raised their hand [...] But then the light bulb went on and I asked: “How many of your parents have an iPhone?” Nearly two-thirds of the hands went up.
Brand recognition is where Apple excels at, but what strikes me the most is how poor most companies are in that regard.
Nokia, for example, has a complicated line of products with weird names and codes, an no one can remember of any single one — the N-Gage was a good start (for branding) but they didn’t build on that.
When activated, it replaces “delete” with “archive”, so you don’t have to manually move mails to the “All Mail” folder.
It’s very welcome since I was waiting for this since the first version of Mail for iPhone. But I would have expected to have a choice to archive or delete, now I have to move mails to the “Trash” folder.
It’s an on-going debate and like Loic, I’d like to believe in entrepreneurship in Europe, but unfortunately to date, I agree with him on every single point: Silicon Valley just wins big time!
Loic mentioned importants points about the mindset in Silicon Valley — like thinking globally, trusting individuals and the dynamic job market —, but I think it’s more than just Silicon Valley, it’s the North American mindset and I also feel it in Montreal, Canada.
When I decided to move to North America, it was for entrepreneurship; and Montreal for its quality of life, accessibility and its central position on the map.
And I haven’t been disappointed so far, it’s the right mindset I was looking for, it just fits me.
If Europe want to start being a serious competitor to the US, it must change its mindset; but I very pessimistic about it, it’ll be very hard, if not impossible in the short-term.